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In Somalia, a new dating app is enjoying great success. But in this conservative Muslim society in the Horn of Africa, Guurdoon isn’t a new Tinder for multiplying conquests: it’s aimed at finding a soulmate to start a family.
Launched in October 2022, the application already has tens of thousands of subscribers, according to its founders.
On “Guurdoon” (“in search of marriage” in the Somali language), you don’t “swipe” profiles or photos to the right or left, as you would on the Western applications Tinder or Bumble.
You first have to…
